Campaign and Advertising Work
Aside from my journalistic work, I've also taken courses in writing for digital media. This includes writing advertising spots for radio and television, as well as creating campaigns for local organizations and businesses.
Campaign Project: United Way Vermillion
Full Analysis
United Way Vermillion is a local nonprofit organization that has been around since 1956. It funds 28 different programs in the Vermillion community, including the Imagination Library and the Clay County Poverty Task Force. To take a look at my campaign plan for this organization, click any of the documents below.
Social Media Plan
Copy Platforms
TV Spot #1
My Campaign Plan included the following:
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Purpose: promote United Way of Vermillion’s main mission – giving together to build a better community– on more platforms such as social media, television, and radio.
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Social Media: rework current Facebook page and introduce other social media such as Instagram and Twitter
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Television/Radio: inform about United Way of Vermillion and persuade people to donate
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Website: give website a face lift and make it a little more user friendly
(includes storyboard)
TV Spot #2
(includes storyboard)
Radio Spots
Presentation
Commercial/ PSA Scripts
In addition to this campaign project, I've also written several radio and television spots for both commercials and PSAs. Here are a few examples.
I CARE PSA
TV Promo
(includes storyboard)
Mini Campaign
(includes storyboard)
The Volante
